Hospitality and branding count among the evident strengths of the Architecture office IDA14 in Zurich. Here the focus is on the development of extensive, innovative room concepts with high recognition value and strong individuality. Just as much attention is paid to the requirements of use as to the design details. Another core competency is the design of shop-in-shop projects and international trade fair stand projects, which require a high degree of recognition while at the same time keeping the program flexible. IDA14 also designs and offers advice on arts and culture projects. Refurbished private houses and apartments are also a part of the portfolio.