Thanks to the partnership of Riva 1920, Pininfarina, SCM Group and Licom System, during “Salone del Mobile 2012”, a car completely made of Briccola wood was presented. This car replicates the model of Concept Car Cambiano, Pininfarina Design. The project combines the main important aspects of design, interpreted as a way to create the excellence and to be the excellence in all its meanings: design, innovation, technology. Briccola wood can live three times, becoming a piece of art, as a result of the great ability of this company to work wood.